Friday, February 15, 2008

Parent Shock: Children Are Not Décor

Parent Shock: Children Are Not Décor

“[Being a later parent has become part of the mainstream.” (In 2005, Ms. Gregory says in her book, 10 times as many women had their first child between age 35 and 39 as in 1975, according to data from the Centers for Disease Control and Prevention, and 13 times as many had their first between 40 and 44.)

At the same time, people age 35 to 44 are the most dedicated group of furniture consumers, outspending adults of all other ages, per household, according to Jerry Epperson, who tracks the American furniture market for Mann, Armistead & Epperson, an investment banking and corporate advisory firm in Richmond, Va. “That’s what these people are willing to invest in,” Mr. Epperson said.

And when the investment has been not in cribs or other nursery furniture but in the classic “double income, no kids” fantasy of a pristine, high-style home for grown-ups, the transition can be hard.
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