Friday, May 27, 2011

Thomson appeals to adults with child-free holiday brand

Marketing Week:
"It is launching Thomson Couples to appeal to adults that want to enjoy a holiday experience without children - both theirs and other people’s.

The holiday operator claims that more than three quarters (79%) of adults admit their holidays have been affected by other people’s children and more than a third claim “hell is other people’s children on holiday”.
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1 comment:

Heather said...

This is exciting news!